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What is Information Overload and do YOU suffer from it?
This post follows on from an email I received from Suzzanne Howarth http://www.monkeyheadcafe.com and it is with her permission I repeat it here.
Suzzanne wrote:
Most people who try their hand at internet marketing are disheartened early on because of information overload. I know, this is exactly how I felt and still do sometimes.
It is a jungle out there, with a lot of competition and you can become quickly overwhelmed.
You are constantly receiving downloads and offers, left, right and center, from other internet marketers. They all claim that if you read “this” or buy “that”, you will finally succeed.
I have been guilty of subscribing to”everything” and spending a lot of money on products and programs that didn’t provide that “magic formula”.
To overcome this, I found I needed to take a deep breath, step back and use my best judgement. What will work for someone else may not work for you or me.
Here are some tips that I would like to share with you, this is how I started to sort through the “mess”:
* Only subscribe to those lists that are beneficial to your style of doing things. Get rid of the rest. Nothing is worse than an overcrowded email inbox that takes you hours to get through each day, when you could be doing something more productive.
* Stop spending what money you have on every gimmick that comes your way. There is NO magic plug-in software that will do all the work for you, while you rake in the riches. Like everything in life, in order to succeed you need to put in the effort and work to reach success. After awhile, you will soon be able to glean what works for you. There are many worthwhile, helpful programs and software out there, free and paid, you just need to do a bit of research to find what suits your personal style.
* Don’t try to get involved with everything at once. I was very guilty of doing this. For example, I discovered pre-launches. I had some small success with one product which led me to signing up as a JV to everything that came along. I spread myself too thin and did not succeed with any of them. It doesn’t make for a happy list when they are constantly bombarded with new offers. You need to be selective with what you promote. Ideally, concentrate on one (no more than two) promotions at one time. Get to know your list. Find out what interests them the most and where they are having difficulties. Most important of all, KNOW what you are promoting …would you see the value in it if it was recommended to you?
* Prioritise and organise your life. I found, for me personally, it is not much fun coping with a neglected husband and children.
Here is a report that I found helpful when I started feeling overloaded with information and things were building up beyond my control. It is aptly named “Get Your Freedom Back – 38 Ways To Live, Breathe and Work Better On the Internet!” by Ewen Chia.
You can dowload it for free (no opt-in required) here:
http://www.monkeyheadcafe.com/
If you have any questions about information overload or would just like to share your own experience with me, please leave a comment below or send me an email by using the contact me form on this blog.
Richard





Hi Suzanne
I think if most people are honest, they are all guilty. I certainly am and have publicly admitted to dejunking 56GB of rubbish that made my recycle bin cringe!
I am a lot more selective these days and generally don’t buy anything with multiple exit pop ups.
Dee
Hi Dee
Multiple exit pop ups are a curse. Trying to leave a page and then getting 4 or more pop ups just annoys me. 1 or maybe 2 is plenty although those who use them swear that they improve their chances of getting a sale.
I have had some that just repeat the first pop up over and over again.
Richard
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